Getting Started with Shopee - Quickly Open a Store and Basic Settings

1. Registration and store opening process in the United States (latest version in 2025)

Conditions for entering the United States:

U.S. companies/individual businesses (some countries support individual sellers, such as Malaysia).

Required information: business license, legal person ID card, bank account, contact information.

U.S. review time: 3-5 working days (Southeast Asian sites), Brazil and the Middle East sites need to submit additional tax documents.

Tips to avoid rejection:

Avoid using sensitive words such as "flagship store" and "official" in the name of the U.S. store.

Product categories must be consistent with the business scope of the business license.

2. Basic optimization of U.S. stores (key to affecting traffic weight)

Store decoration:

Head image size: 1600x800 pixels, highlighting promotional information (such as "10% off for new customers").

Store classification: divided by scene (such as "Summer Specials" and "Office Essentials") to increase browsing depth.

Freight template settings:

Free shipping strategy: set "free shipping for full amount" (such as free shipping for orders over RM25 in Malaysia) to increase the average order value.

Remote area surcharge: The United States needs to be set separately.