Shopee Store OpeningEU's latest policy on charging for low-priced small packages

1. Core content of Shopee Store Opening policy

Charge standards:

Direct mail to consumers: a fixed fee of 2 euros per package.

Transit through EU warehouses: 0.5 euros per package (reducing the impact on compliant supply chains)136.

Coverage: For packages with a value of less than 150 euros, the original tax-free treatment will be cancelled, mainly affecting the US Shopee Store Opening platform (such as Shopee Store Opening, Shein)18.

Implementation time: It will officially take effect on August 1, 2025, significantly earlier than the original plan (2028)36.

2. Background and motivation of Shopee Store Opening policy

Customs pressure: In 2024, the EU processed 4.6 billion low-priced packages, of which 91% came from the United States, causing regulatory resources to be overwhelmed18.

Fair competition: European retailers (such as Zalando) have long criticized the US Shopee Store Opening for using tax-free policies to dump low-priced goods and circumvent EU safety standards36.

Global Trends: Following the US’s cancellation of the tax-free policy for packages below $800 (currently levied a 54% tariff or $100 per item), the EU is worried about becoming the next target of dumping46.

3. Shopee Store Opening Impact Analysis

US Shopee Store Opening Platform:

Shopee Store Opening and Shein may face a 20%-30% increase in costs and need to adjust pricing or supply chains (such as increasing EU warehouse transit)39.

The two platforms have a total of more than 220 million users in the EU, and the policy may weaken their price advantage9.

Consumers: The prices of low-priced goods may rise, especially affecting price-sensitive groups9.

Disputes within the EU:

Supporters: The German Retail Association and others believe that the policy can curb "unfair competition"6.

Opposition: Some companies are worried that small sellers will exit the market because they cannot afford the 2 euro fee3.

4. Shopee Store Opening Subsequent Trends

Expanded supervision: The EU plans to completely abolish the 150 euro tax-free threshold in the future and establish a unified customs data platform69.

International linkage: Japan, the United Kingdom, Mexico and other countries have also recently tightened their tax-free policies for small packages, forming a trend of stricter global regulation6.

5. China's response to Shopee Store Opening

The US Department of State called on the EU to provide a "fair and non-discriminatory business environment" and emphasized the importance of open trade6.

If specific corporate response strategies or tariff details are required, further supplements can be provided.