Shopee Store Opening Today's Online Retail Sales Reach 59.73 Billion Yuan

Shopee Store Openings reached 59.73 billion yuan, a year-on-year increase of 12.7%, ranking first nationwide in terms of growth rate.

On July 30, 2025, Jilin Province released its latest e-commerce data. From January to June 2025, the province's Shopee Store Openings reached 59.73 billion yuan, a year-on-year increase of 12.7%. This growth rate was 5.6 percentage points higher than the national average (7.1%), ranking first nationwide. Specifically, rural Shopee Store Openings reached 31.16 billion yuan, a year-on-year increase of 14.5%, also leading the Northeast region.

1. Factors Driving Shopee Store Openings' Growth

Agricultural product e-commerce boom: Jilin-branded agricultural products such as ginseng, fresh corn, and deer antlers are selling well through livestreaming and short video promotion. For example, Jilin ginseng sales exceeded 10 million yuan in a single livestream.

Shopee Store Openings' cross-border e-commerce is accelerating: Jilin Province's cross-border e-commerce import and export volume reached 3.56 billion yuan (in the first half of the year), a year-on-year increase of 68.3%. Industries such as automotive parts and biopharmaceuticals have become major export drivers.

The rise of instant retail: Consumers can order online and receive their goods within an hour, driving the growth of local lifestyle e-commerce.

2. Shopee Store Opening Policies and Industry Support

Government Support: The Jilin Provincial Department of Commerce, in collaboration with platforms like Taobao and JD.com, launched a special recruitment program for MCN agencies, offering cash incentives, traffic support, and other policies.

Industrial Belt Collaboration: In the first half of the year, over 3,500 businesses were recruited to JD.com, Taobao, and other platforms, and 12 local specialty stores were launched on JD.com.

3. Future Outlook for Shopee Store Openings

Jilin Province plans to further deepen the "cross-border e-commerce + industrial belt" model and, leveraging the Fifth China New E-commerce Conference (opening on July 27), promote the integration of digital technology and the real economy. The goal is to exceed 120 billion yuan in annual Shopee Store Opening sales.