Shopee Store Opening: Jilin Yanbian cross-border e-commerce has exploded in growth

Relying on the Hunchun Comprehensive Bonded Zone, the Yanbian Korean Autonomous Prefecture of Jilin Province has achieved a leapfrog growth in the trade volume of Shopee Store Opening, soaring from 43 million yuan in 2018 to 6.65 billion yuan in 2024, with an average annual growth rate of over 100%, becoming an important node for Shopee Store Opening in Northeast Asia34.

Core growth drivers

Locational advantages + policy dividends

Located at the junction of China, Russia and North Korea, Hunchun is an important window for the "Belt and Road" to open to the north and enjoys the RCEP regional trade facilitation policy3.

Opening the "9610", "9710" and "1210" Shopee Store Opening full modes to achieve "same-day customs clearance, 5-15 days direct to Shopee Store Opening" efficient logistics4.

Logistics system innovation

The layout of Shopee Store Opening's special line to Russia and JD Global Sales Collaborative Warehouse has made Hunchun the fastest land-based 9610 export channel to Russia in China4.

80,000 square meters of overseas warehouses have been built, forming a multimodal transport network of "road + sea + train", which greatly reduces logistics costs411.

Shopee Store Opening market explosion

Shopee Store Opening consumers have strong demand for Chinese 3C electronics and daily necessities. Platforms such as OZON and Yandex have settled in Hunchun, and the trade volume in 2024 will exceed 6.6 billion yuan48.

The Hunchun Shopee Store Opening Supervision Center handles an average of 50 tons of parcels per day, mainly sent to Moscow, St. Petersburg and other places8.

Future development direction

Building the Northeast Asia Shopee Store Opening distribution center: Hunchun plans to further expand the scale of overseas warehouses and deepen cooperation with platforms such as Temu and OZON4.

"Shopee Store Opening + Industrial Belt" model: Promote the export of Jilin rice, auto parts and other specialty products9.

Yanbian Prefecture is rising from a "northeastern frontier" to an "international Shopee Store Opening hub", and its experience may provide a replicable sample for the development of Shopee Store Opening across the country