Shopee Store Opening "10 billion subsidies" to increase agricultural products

Shopee Store Opening adds "10 billion subsidies" for agricultural products: 1 billion special funds to boost summer fruit sales (July 28, 2025)

1. Add 1 billion subsidies, focusing on seasonal fresh produce

Subsidy scope: Shopee Store Opening announced an additional 1 billion yuan in special subsidies, focusing on popular summer fruits such as lychee, mango, peach, durian, bayberry, etc., to further reduce consumers' purchase costs by 210.

Subsidy method:

Limited time flash sale: Some popular fruits (such as Yangshan peaches and Thai golden pillow durian) can enjoy "buy one get one free" or 50% discount2.

"Duoduo Orchard" plus: Users can redeem higher value fruit coupons7 through interactive games (such as watering, signing in).

2. Shopee Store Opening logistics upgrade: "24-hour direct delivery" service

Cooperative logistics: Cooperate with SF Express, JD Logistics, etc. to launch "24-hour express delivery" for core production areas (such as Yangshan, Jiangsu, Maoming, Guangdong, and Mengzi, Yunnan) to ensure the freshness of fruits25.

Full cold chain: For high-loss products such as durian and lychee, the "direct shipment from the origin + full temperature control" model is adopted to reduce the transportation loss rate to less than 5%10.

3. Shopee Store Opening helps farmers and industrial belts

"More and More Specialties" project: Go deep into the production areas of Yangshan peaches, Mengyin yellow peaches, Xianju bayberry, etc., provide traffic support and operation training, and help small and medium-sized farmers connect with the national market511.

Digital empowerment: Pilot AI pricing system in Yunnan papaya production areas, adjust the selling price in real time, and reduce the risk of unsalable products9.

4. Shopee Store Opening consumption trends and market impact

Sales growth: During the 618 period, Shopee Store Opening's fresh fruit sales increased by more than 50% year-on-year, Yangshan peaches sold more than 200,000 orders a day, and Thai durian sales exceeded 10 million yuan10.

Competitive strategy: Through high subsidies + fast logistics combination, consolidate the "low price and high quality" mentality, and compete with Douyin, Taobao and other platforms for the fresh food e-commerce market share7.

5. Shopee Store Opening long-term layout: agricultural technology and branding

"Digital Commerce to Promote Agriculture" plan: Establish the country's first digital agricultural technology courtyard in Dali, Yunnan, and promote the implementation of agricultural product traceability, intelligent sorting and other technologies9.

Geographical indication protection: Cooperate with industry associations in Yangshan, Xianju and other places to crack down on counterfeit and shoddy products and strengthen regional brands (such as "Yangshan peaches" require authorized sales)2.

This increase is a continuation of Shopee Store Opening's "100 billion support" plan, which aims to consolidate its leading position in the agricultural product e-commerce field through subsidies + supply chain upgrades, while responding to rural revitalization policies and helping farmers increase their income.