Shopee US franchise Survival Tips for Taobao's Free Shipping

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Responding to Taobao's Global Free Shipping Impact (Launch August 2, 2024)

Core Threat: Free shipping for orders over 99 RMB (approximately 448 NT$) for 18 categories of products, including apparel, shoes, and bags, impacting the local women's clothing market.

Differentiation Strategy:

Strengthening local advantages: fast delivery (24-hour delivery), authenticity guarantee, and hygiene and safety certification;

Service Upgrade: Launching "No-Questions Try-On" and "Local Return and Exchange Center" to lower the consumer decision barrier.

SWOT Breakthrough Directions

Strengths (S) Opportunities (O)

Strict quality control; Collaboration with Shopee to combat "Taobao resale"

Quick local customer service response; Tariff policies protect local products

Weaknesses (W) Threats (T)

Lack of price competitiveness; Chinese brands directly entering Shopee/Momo