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E-commerce competition in 2025 will focus on "Localized Services + Technological Efficiency Improvement":

Cross-border sellers: Investing in the growing Mexican/Southeast Asian markets, leveraging ERP and AI tools to reduce costs and increase efficiency;

Taiwanese local e-commerce: Competing against Taobao's low prices with agile supply chains and authentic product guarantees, strengthening experience differentiation;

Industry-wide trends: Q3 promotions closely aligned with back-to-school/Labor Day demand, with combined sales and contextual marketing becoming the key to explosive sales.