Shopee Sellers covers 35 countries and has established 65 overseas direct sourcing bases.

"Shopee Sellers" covers 35 countries, with 65 overseas direct sourcing bases established, helping Chinese-made products expand globally with branding.

As of July 30, 2025, the latest data from the Ministry of Commerce shows that China's "Shopee Sellers" partnership mechanism has expanded to 35 countries, with 65 overseas direct sourcing bases established and 120 online and offline country pavilions created, driving Chinese-made products towards branded, high-end global expansion.

1. Global Presence: Covering 35 countries, building an "e-commerce benefits the world" partnership network.

Partner Countries: Includes Russia, Brazil, Italy, Kenya, and the UAE, covering markets across Asia, Europe, Africa, and Latin America.

Direct Sourcing Bases: Established 65 direct sourcing bases in 19 countries, shortening supply chains and enhancing the overseas competitiveness of Chinese products.

Country Pavilion Development: 120 online and offline country pavilions, such as the "African Good Products Online Shopping Season," which drove sales of over 200 popular products.

2. Brand Expansion: From "Made in China" to "Brand China"

Shopee Cross-border E-commerce Growth: In 2024, China's Shopee cross-border e-commerce import and export volume reached 2.63 trillion yuan, accounting for 6% of total foreign trade, with exports accounting for 70% [citation: user supplement].

Led by Leading Enterprises: Platforms such as SHEIN and TikTok Shop are helping small and medium-sized brands expand globally, and flexible supply chain models are enhancing their competitiveness.

Policy Support: The Ministry of Commerce launched the "E-commerce Benefits the World" campaign, engaging 18 local governments and eight major platforms, and developing a list of 40 cooperation projects.

3. Future Trends: Digitalization + Localization to Strengthen Global Competitiveness

AI Empowerment: Shopee sellers and others are leveraging AI translation and intelligent product selection, resulting in over 20% growth in merchant orders [citation: user supplement].

Logistics Optimization: Shopee cross-border e-commerce imports and exports at Zhengzhou Airport increased by 55.8%. The China-Europe Railway Express and air logistics are building a global supply chain.

Rule-making: Chinese brands are participating in the development of international standards in areas such as new energy vehicles and photovoltaics.13

Conclusion: "Shopee Sellers" has become a key channel for Chinese brands to expand overseas. Going forward, they will deepen digital trade cooperation and promote the shared development of the global e-commerce market.