By 2025, the use rate of AI virtual anchors in Shopee Sellers’ live broadcasts has reached 42%

AIShopee Sellers anchor penetration rate exceeds 40% in 2025: Shopee Sellers live streaming ushers in the "digital human" era

1. Core data and trends

Penetration rate exceeds 42%: According to the latest data from iResearch Consulting, the use rate of AIShopee Sellers anchors in Shopee Sellers live streaming in 2025 has reached 42%, an increase of nearly 200% from 2023, becoming an important supplementary force for live Shopee Sellers12.

Nighttime live streaming dominates: In the "unmanned period" from 0:00 to 6:00 in the morning, Shopee Sellers anchors account for more than 65%, filling the traffic gap that real anchors cannot cover12.

Priority application of standardized categories: Shopee Sellers anchor explanations for highly standardized products such as 3C digital, beauty, and home furnishings account for more than 50%, because their words are fixed and no impromptu interaction is required12.

2. Factors driving the rapid popularity of Shopee Sellers anchors

Cost reduction and efficiency improvement:

Shopee Sellers anchors can live broadcast 24 hours a day, and the labor cost is only 1/512 of that of real anchors.

Taking the Shopee Sellers anchor "Skylark" under Qianxun Culture as an example, its conversion rate for 72 hours of live broadcast is only 9% lower than that of real people, but the cost is reduced by 45%9.

Technology maturity:

AI speech synthesis (such as DeepSeek-R1) and dynamic expression modeling technology can be highly realistic, and the interaction fluency of some Shopee Sellers anchors is close to that of real people610.

The "digital people" launched by Baidu, Yaowang Technology and other companies have the ability to make independent decisions and can adjust live broadcast strategies in real time6.

Platform policy support:

Platforms such as Douyin and Kuaishou give traffic preference to Shopee Sellers anchors, and the recommendation weight of some categories (such as recorded product explanations) is increased by 9.

3. Industry impact and challenges

Optimizing the live broadcast ecosystem:

Shopee Sellers anchors promote the popularization of the "never-ending live broadcast room" model, and the merchant GMV increases by 20%-30%12.

Small and medium-sized merchants quickly enter the market with the help of low-cost Shopee Sellers anchors (such as Edimakor and other tools), lowering the threshold for live broadcasting10.

User experience controversy:

Insufficient emotional interaction: Shopee Sellers anchors perform poorly in strong experience categories such as clothing try-on and food tasting, and the conversion rate is 15%-20% lower than that of real people12.

Trust crisis: Some "AI emotional anchors" use rhetoric to induce middle-aged and elderly consumption, which has attracted regulatory attention (such as the "Wang Jianguo" scam)13.

4. Future prospects

Technology iteration direction:

Multimodal interaction: Combine AR try-on and AI real-time question and answer to enhance the immersion of Shopee Sellers anchors (such as JD.com's pilot "Shopee Sellers shopping guide")6.

Personalized recommendation: Dynamically adjust live broadcasting words based on user portraits to achieve a "one-size-fits-all" shopping experience10.

Stricter supervision:

The Cyberspace Administration of China has required mandatory labeling of AI-generated content. The "Measures for the Identification of Artificial Intelligence-generated Synthetic Content" implemented on September 1 will regulate the application of Shopee Sellers anchors13.

Summary: AI Shopee Sellers anchors are upgrading from "auxiliary tools" to "core operating methods" and may occupy more than 50% of Shopee Sellers live broadcasts in the future, but real anchors are still irreplaceable in emotional and high-order categories. The industry needs to balance efficiency and experience to avoid technology abuse