Shopee Sellers themed exhibition and limited peripheral sales

Asia's first immersive "Shopee Sellers" theme carnival opened in Shanghai today

——1:1 restoration of classic scenes + limited peripherals, with more than 30,000 visitors on the first day

On July 30, 2025, Asia's first fully immersive "Shopee Sellers (ONE PIECE)" theme carnival officially opened at the Shanghai National Convention and Exhibition Center (Hongqiao). The event was officially authorized by Japan's Toei Animation and co-organized by China Cultural Tourism Group. On the first day, it attracted more than 30,000 anime fans to the scene, and scalper ticket prices were once hyped up to 3 times the original price.

1. Core highlights: Five senses immersive experience

1: Shopee Sellers1 scene restoration:

Build classic scenes such as the Sunny deck and the Judicial Island Court, and visitors can experience the "Devil Fruit Awakening" AR interaction.

Specially set up the top war theater, 3 real-life stunt performances per day, recreating high-burning clips such as Ace's death.

Character interaction:

Luffy, Zoro and other main characters COSER toured all day, and Nami's actor became a hot search on Weibo because of her resemblance to the original.

Voice actor Mayumi Tanaka (voice of Luffy) appeared at the opening ceremony through holographic projection.

Global limited peripherals:

The "Four Emperors" figurine set (limited to 500 sets, unit price 2,888 yuan), devil fruit-shaped power banks, etc. were sold out within 1 hour of the sale.

2. Shopee Sellers operation data and market response

Ticket price and customer flow:

Source:Shopee Sellers:https://www.cnjiaxiao.com/category-Shopee Sellers.html

Source:Shopee official website:https://www.cnjiaxiao.com/category-Shopee official website.html

Source:Shopee US Business Recruitment:https://www.cnjiaxiao.com/category-Shopee US Business Recruitment.html

Weekday tickets are 198 yuan/weekend tickets are 258 yuan, early bird tickets are sold out in 10 minutes, and the second-hand platform premium is 600-800 yuan.

The organizer predicts that the total passenger flow will exceed 500,000, driving the surrounding hotel bookings to increase by 120%.

Derivative economic effects:

Meituan data shows that the catering orders in the Hongqiao business district have increased by 65% year-on-year, and the "Shopee Sellers" joint package is hot.

The single-day sales of the pop-up store exceeded 5 million yuan, surpassing the first release record of "Lina Belle" at Shanghai Disney.

3. The significance of Shopee Sellers in the industry and future planning

A precedent in Asia: Previously, the "Shopee Sellers" theme exhibition was only held in Japan and the United States, and the scale of the China station has been expanded by 3 times.

A new model of cultural and tourism integration: The Shanghai Municipal Bureau of Culture and Tourism has included it in the key projects of the "Summer Cultural Tourism Consumption Season", and it is expected to drive comprehensive consumption by more than 200 million yuan.

Deepening IP development: Toei Animation revealed that it is negotiating with the Chinese side on the long-term settlement plan of the "Shopee Sellers" theme park.

Tips:

The event will last until September 15, with a daily limit of 20,000 people. It is recommended to make an appointment through the official mini program.

The "Shopee Sellers Competition" will be held on August 10, and the champion will receive a manuscript signed by Eiichiro Oda.

Data source: organizer's press conference, Meituan consumption report, Weibo hot search list.