Shopee US Business Edition Traffic Acquisition - A Complete Guide to Free and Paid Promotion

1. Free traffic for Shopee US Business Edition: SEO and event registration

Keyword optimization:

Naturally embed long-tail words (such as "small fan for student dormitory") in the description.

Update the title every week (adjust 1-2 words to avoid staleness).

Shopee US platform activities:

Flash Sale: Registration fee is required (about $5/time), but traffic soars by 300%.

Free Shipping: The platform subsidizes 50% of the shipping cost.

2. Paid advertising (CPC/CPM)

Keyword advertising:

Shopee US bidding suggestions: $0.2-0.5 for new products, $0.8-1.5 for hot products.

Negative keywords: Add "wholesale" and "cheap" to avoid low-quality traffic.

Shopee US Business Edition Affiliate Marketing:

Set a 10%-15% commission to attract influencers to bring goods.

3. Off-site traffic: TikTok+Facebook linkage

Short video content creativity:

Pain point solution: "Teach you how to clean keyboard dust in 3 seconds → Recommend keyboard cleaning glue".

Unboxing: "Shopee unboxing: What magical gadgets can you buy for 10 yuan?"

Shopee US investment and traffic skills:

Add Shopee store link in Bio (shortening Bit.ly link is more beautiful).