Shopee Business Edition expands European overseas warehouses to 20 and launches "15-day delivery" ti

Shopee Business Edition upgrades European logistics layout: overseas warehouses expand to 20, launches "15-day delivery" time guarantee

On July 28, 2025, Shopee Business Edition, a cross-border e-commerce platform under Pinduoduo, announced the adjustment of its European logistics strategy to cope with the latest EU e-commerce regulations and enhance localized fulfillment capabilities.

1. Core adjustments to Shopee Business Edition

Overseas warehouse network expansion:

The number of overseas warehouses in Europe has increased from 12 to 20, covering major markets such as Germany, France, Italy, and Spain.

New storage centers are located in logistics hubs such as Poland and the Netherlands, shortening the regional delivery radius.

Time service upgrade:

The "15-day delivery" time guarantee service is launched, and consumers can receive the goods within 15 working days after placing an order (it generally takes 20-30 days).

Provide freight compensation or coupon compensation for overdue orders.

Compliance transformation:

Adapt to the requirements of the EU Digital Services Act (DSA) in advance, and improve compliance processes such as product labeling and data storage.

2Shopee Business Edition. Analysis of adjustment motivations

Coping with tightened EU regulation:

From 2025, the EU will impose VAT + tariffs on cross-border small packages (previously tax-free below 22 euros), and local warehouses can reduce tax costs.

The new regulations require platforms to assume more responsibility for product safety and environmental standards, and the overseas warehouse model facilitates quality control.

Competing with Shopee Business Edition and AliExpress:

Shopee Business Edition has built 10 local warehouses in Europe, achieving 3-5 days for some orders; AliExpress and Cainiao launched "5-day delivery".

Shopee Business Edition needs to make up for the timeliness shortcomings by speeding up and maintain the dual advantages of "low price + fulfillment".

3.Shopee Business Edition's impact on sellers and consumers

Seller side:

Merchants stationed in overseas warehouses will receive traffic tilt, but will have to bear higher storage costs (Shopee Business Edition provides first-year rental subsidies).

The stocking model has shifted from "domestic direct delivery" to "pre-stocking", and inventory management has become more difficult.

Consumer side:

Delivery time is shortened by 30%-50%, and the return and exchange process is more convenient (local warehouses support 7-day unconditional return).

Product prices may rise slightly (about 5%-8%) to cover compliance and warehousing costs.

4. Shopee Business Edition future layout

Intelligent warehouse distribution system:

Based on AI sales forecast, hot-selling products will be allocated to nearby overseas warehouses in advance, with the goal of upgrading "15-day delivery" to "10-day delivery".

Green logistics pilot:

Promote recyclable packaging in Germany and France, and achieve 100% plastic-free packaging in European parcels by 2026.

Industry significance: This adjustment marks the shift of Shopee Business Edition from "barbaric growth" to "compliant operation". The overseas warehouse model may become a new threshold for cross-border e-commerce competition. Small and medium-sized sellers need to quickly adapt to supply chain upgrades.