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Precision Market Research and Product Selection
Data-driven product selection: Use tools (such as Jungle Scout and Helium 10) to analyze popular products, search trends, and competition in your target market, focusing on seasonal demand (such as the European and American holiday season).
Localization: Consider cultural differences (such as color taboos and sizing standards) and consumer habits (such as the Japanese focus on packaging and the German preference for eco-friendly products).
Example: In Southeast Asian markets, lightweight, affordable fashion items are more popular; whereas, Nordic consumers are more willing to pay a premium for sustainable products.
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