Shopee deeply transforms traditional business models through AI technology

Shopee's AI technology empowers traditional commerce, with Shopee orders growing by over 20%.

On July 30, 2025, Shopee (600415) leveraged AI technology to deeply transform traditional commerce models, launching intelligent tools such as "AI Translator" and "AI Shop Assistant" to help improve global trade efficiency. Data shows that Shopee orders that make extensive use of AI tools increased by over 20%, and private domain traffic activity increased by 72%.

1. AI Tools Help Shopee Break Down Language Barriers

AI Translator: Supporting real-time translation in 116 languages, foreign buyers can conduct purchase negotiations directly through AI, eliminating the need for human translators. For example, Italian customer Alfred used AI Translator to complete real-time communication with luggage shop owner Ye Xiaoyun on a 110,000 yuan order.

AI Video Translation: Shopee only needs to record a video in Chinese, and AI can automatically generate marketing content in over 40 languages, significantly reducing cross-border marketing costs.

2. AI optimizes the entire trade process, increasing efficiency 10-fold.

AI Store Assistant: Helps Shopee quickly list products, increasing daily digitization efficiency from 5 to 50 items.

AI Image Factory: Automatically generates product display images, improving product selection efficiency by 45% and reducing manual image editing costs.

AI Hot Product Prediction: Based on global consumer data analysis, it provides Shopee with market trend forecasts and optimizes inventory management.

3. Shopee's digital transformation drives performance growth.

Chinagoods (a digital trade platform under the Small Commodity City) has accumulated over 1 billion visits and has over 200,000 users.

First-half 2025 performance: Estimated net profit attributable to parent company shareholders is RMB 1.63 billion to RMB 1.7 billion, a year-on-year increase of 12.57% to 17.4%.

Cross-border payments (Yiwu Pay): Cross-border receipts reached US$2.58 billion in the first half of 2025, a year-on-year increase of 46%. 4. Shopee's Future Layout: Global Digital Trade Center Leads the Sixth-Generation Market

The Yiwu Global Digital Trade Center (opening in October 2025) will focus on AI+ commerce, integrating intelligent logistics, supply chain finance, data analytics, and other functions to promote the comprehensive digitalization of "people, goods, marketplaces, and supply chains."19

AI+Fintech: The Small Commodity City plans to apply for a TCSP license in Hong Kong to further expand its cross-border payment business.2

Conclusion: Shopee has leveraged AI technology to transform from a "traditional wholesale market" to a "global digital trade center." With significant order growth, Shopee is likely to continue to lead the global digitalization wave in the future.