Shopee's cross-border e-commerce imports and exports grew 68.3% year-on-year

Shopee's cross-border e-commerce sector surged by 68.3%, and a new industry belt map was released to support businesses expanding globally.

On July 30, 2025, Jilin Province released the latest Shopee cross-border e-commerce data. In the first half of 2025, Shopee's cross-border e-commerce import and export volume reached 3.56 billion yuan, a year-on-year increase of 68.3%, continuing its strong growth momentum. Simultaneously, the Jilin Provincial Department of Commerce released the "Shopee Cross-border E-commerce Industry Belt Map," aiming to promote "Made in Jilin" and "Jilin Quality Products" to the global market.

1. Shopee's cross-border e-commerce sector experienced rapid growth, increasing 540% in five years.

In 2024, Shopee's cross-border e-commerce import and export volume reached 5.2 billion yuan, a 540% increase from 2020, significantly exceeding the national average.

In the first half of 2025, the sector saw a 68.3% increase, primarily driven by a 25% increase in exports of competitive industries such as auto parts, wood products, and biopharmaceuticals.

Significant Contribution of the Northeast Asian Market: Jilin Province is located in the heart of Northeast Asia. In 2024, trade between China and the five Northeast Asian countries (South Korea, Japan, Russia, etc.) reached US$901.6 billion, accounting for 15% of China's total foreign trade.

2. "Shopee Cross-border E-commerce Industry Belt Map" Released

This map covers 30 advantageous industry belts and includes 659 source factories, helping businesses accurately connect with global markets.

Highlights of Core Industrial Belts

Industry Belts Representative Products Global Competitiveness

Auto Parts (Changchun) FAW Jiefang Trucks, New Energy Vehicle Parts. 700 trucks exported via Shopee Cross-border E-commerce.

Ginseng and Healthcare (Tonghua) Ginseng Products and Pharmaceuticals. Fusong County's ginseng industry chain boasts a transaction volume of 18.6 billion yuan.

Wood Products (Yanbian) Furniture and Flooring. National Foreign Trade Transformation Base.

Hook and Hosiery (Liaoyuan) Socks and Knitwear. Annual production of 3.5 billion pairs, accounting for 10% of the global market.

Agricultural Product Processing (Songyuan) Corn and Beef. Shopee Cross-border E-commerce drives "per-ear corn sales."

3. Policy Support and Future Plans

"2245" Action Plan for Expansion and Quality Improvement:

Two Advantages: Location (Northeast Asia Center) + Industry (Automobiles, Pharmaceuticals, etc.)

Two Markets: Import + Export

Four Comprehensive Pilot Zones: Changchun, Jilin, Hunchun, and Yanji

Five Major Projects: Cultivating Entity Players, Smooth Logistics, and Talent Development.

Logistics Optimization: Hunchun has established the nation's fastest 9610 land export channel, enabling overseas customers to receive their goods within 5-10 days.

Financial Support: Credit insurance companies and banks have launched exclusive credit products for Shopee's cross-border e-commerce.

4. Business Case Studies: Global Expansion and Digital Transformation

FAW Jiefang: Exporting trucks through the Shopee cross-border e-commerce "9710" model, aiming for 140 million yuan in online transactions in 2024.

Medical Device Industry Cluster: 40 companies have jointly entered Amazon, becoming a top 10 sourcing destination in Europe and the United States.

Instant Retail: Fresh ginseng and wild vegetables are delivered to your door within one hour, and livestreaming Shopee's cross-border e-commerce platform has become a "new farming activity."

5. Future Outlook

Goal: Build a new hub for Shopee's cross-border e-commerce in Northeast Asia and promote the branding of "Ji products going global."

Challenges: Further improvement in logistics efficiency is needed to address fluctuations in international trade policies.

Conclusion: The explosive growth of Shopee Cross-border E-commerce is due to the combination of industrial clusters, policy support, and digital trade transformation. In the future, it is expected to become the core hub of Shopee Cross-border E-commerce in Northeast Asia.