Shopee Cross-border E-commerce drove spending of NT$55 million on its first day

Shopee Cross-border E-commerce launches 30.58 million yuan of cultural and tourism consumption vouchers + 50 million yuan of Shopee Cross-border E-commerce consumption vouchers, driving consumption of 55 million yuan on the first day

During the summer of 2025, Shopee Cross-border E-commerce launched 30.58 million yuan of cultural and tourism consumption vouchers and 50 million yuan of "Zhejiang Excellent Cloud Products" Shopee Cross-border E-commerce consumption vouchers, focusing on supporting service consumption such as movies, tourism, and sports. The first-day redemption data was impressive, driving consumption of more than 55 million yuan135.

1. Details of the issuance of Shopee Cross-border E-commerce consumption vouchers

Cultural and tourism consumption vouchers (30.58 million yuan)

Coverage: Linked to 8 counties and cities for issuance, focusing on supporting service consumption such as movies, scenic spot tickets, catering and accommodation15.

First-day performance: 10.538 million yuan has been redeemed, driving consumption of 55 million yuan35.

Activity highlights: Launch the "Follow the Movies to Travel Shopee Cross-border E-commerce and Taste Food" consumption season, and enjoy extra discounts with movie ticket stubs6.

Shopee Cross-border E-commerce consumption vouchers (50 million yuan)

Issuance time: July 23 to September 30, for consumers nationwide912.

First day data: The number of visits to the event area exceeded 7 million, and the number of consumption vouchers received exceeded 600,000111.

Popular categories: maternal and child, health, and alcohol products are the most popular5.

2. Shopee Cross-border E-commerce Key Support Areas

Cultural and Tourism Integration: Launch the "Poetry and Painting Shopee Cross-border E-commerce" cultural and tourism benefit card, and encourage scenic spots to extend their opening hours610.

Source:Shopee Cross-border E-commerce:https://www.cnjiaxiao.com/category-Shopee%20Cross-border%20E-commerce.html

Source:Shopee Store Opening:https://www.cnjiaxiao.com/category-Shopee%20Store%20Opening.html

Source:Shopee Merchant Registration:https://www.cnjiaxiao.com/category-Shopee%20Merchant%20Registration.html

Sports consumption: Issue event consumption vouchers, and combine with the basketball league (Zhejiang BA) to drive surrounding catering and retail consumption610.

Night Economy: Create the "Zhejiang Night Good Life" brand and encourage shopping malls and restaurants to extend their business hours10.

3. Shopee Cross-border E-commerce market response

Cultural tourism consumption has increased significantly: Quzhou issued 5 million yuan of consumer vouchers with the help of the basketball league, driving the sales of cars and local specialties by 35%.

Shopee Cross-border E-commerce consumption is active: Tmall Supermarket's "Zhejiang Excellent Cloud Products" special area has seen a surge in sales on the first day, and family users have become the main force on 511.

4. Shopee Cross-border E-commerce future prospects

Policies continue to increase: Shopee Cross-border E-commerce plans to hold more than 2,000 consumption promotion activities during the summer vacation to further activate the market on 610.

Consumption upgrade trend: Transform from commodity consumption to service consumption, and promote high-quality economic development by 13.

Conclusion: Shopee Cross-border E-commerce's consumer voucher policy accurately matches market demand, driving consumption growth in the short term, and is expected to promote the coordinated development of industries such as cultural tourism, sports, and Shopee Cross-border E-commerce in the long term.