Shopee Enterprise Edition allows users to shop directly while watching videos, expanding the social

Shopee Enterprise Edition and Indonesia’s Vidio cooperate to launch the “Watch and Buy” feature to revolutionize the social e-commerce experience

On July 25, 2025, Southeast Asian e-commerce giant Shopee Enterprise Edition reached a cooperation with Indonesia’s leading streaming platform Vidio to officially launch the “Vidio Affiliate Shopping Ads” feature, becoming Indonesia’s first OTT (Over-The-Top) platform to integrate e-commerce alliances. This feature allows users to purchase related products directly through Shopee Enterprise Edition while watching video content, without having to jump out of the playback interface, achieving a seamless connection between entertainment and shopping137.

1. Shopee Enterprise Edition core functions and initial testing

“Watch and Buy” experience: When users watch the Premier League, popular dramas (such as “Asmara Gen Z”) and Vidio original content, the screen will pop up a banner or shopping cart icon for related products. Click to jump to Shopee Enterprise Edition to complete the purchase13.

The first batch of cooperative brands: including 15 brands such as Wardah, Emina, Samsung, and The Executives, mainly covering categories such as beauty and electronics17.

Personalized recommendations: In the future, product push will be optimized based on user viewing habits to increase conversion rate311.

2. Shopee Enterprise Edition cooperation background and market significance

Source:Shopee Enterprise Edition:https://www.cnjiaxiao.com/category-Shopee%20Enterprise%20Edition.html

Source:Shopee Business Edition:https://www.cnjiaxiao.com/category-Shopee%20Business%20Edition.html

Source:Shopee Sellers:https://www.cnjiaxiao.com/category-Shopee%20Sellers.html

Indonesia's first OTT e-commerce alliance: Vidio is one of the largest streaming platforms in Indonesia. This cooperation marks the further integration of the content e-commerce ecosystem311.

Shopee Enterprise Edition strengthens social e-commerce layout: Following the successful promotion of live broadcast and short video shopping in Brazil, this cooperation further expands its "entertainment + shopping" model2610.

Help local small and medium-sized brands: This feature is expected to drive online sales growth for local Indonesian brands (such as Wardah and Emina)1.

3. Future development direction of Shopee Enterprise Edition

Expand brand cooperation: Vidio plans to introduce more categories such as fashion, home, etc., and optimize the accuracy of advertising711.

Shopee Enterprise Edition improves technology integration: Explore AI-driven real-time product matching, allowing users to instantly purchase the same product while watching sports events or variety shows13.

Conclusion: This cooperation not only brings new growth points to Shopee Enterprise Edition and Vidio, but also sets a benchmark for the integration of digital content and e-commerce in Indonesia, and may encourage more streaming platforms to follow this model in the future.