Shopee Enterprise Edition builds supply chain center in Brazil

On July 28, 2025, the fast fashion cross-border e-commerce giant Shopee Enterprise Edition announced that it will invest 700 million reais (about 125 million US dollars) to establish its first localized supply chain center in Brazil to further expand the Latin American market, shorten delivery cycles and reduce costs.

1. Core planning of the Shopee Enterprise Edition project

Site selection and scale:

Located in Sao Paulo State, it is expected to be put into operation in 2026.

Covering the entire chain of design, production, warehousing and distribution, radiating the entire South American market.

Shopee Enterprise Edition local production:

Cooperating with local Brazilian clothing manufacturers, it is planned to achieve local production of 85% of Brazilian market orders within 3 years.

The goal is to shorten the delivery time from the current 15-20 days to 5-7 days.

2. The strategic significance of the Shopee Enterprise Edition market

Seize the dividends of Latin American e-commerce:

Brazil is the third largest market for Shopee Enterprise Edition in the world, with a user growth of 120% in 2024 and orders accounting for 40% of the Latin American region.

Localized production can avoid high import tariffs (Brazil currently imposes a tax of 60%+ on cross-border clothing).

Dealing with competitive pressure:

Faced with competitors such as Shopee and Amazon increasing their investment in Latin America, Shopee Enterprise Edition consolidates its cost-effectiveness advantage by localizing its supply chain.

3. The impact of Shopee Enterprise Edition on the industry

Drive the upgrading of Brazil's textile industry:

It is expected to create more than 3,000 jobs and promote the digital transformation of Brazil's clothing manufacturing industry.

Global supply chain reconstruction:

After Turkey and Mexico, Shopee Enterprise Edition has once again landed in a regional supply chain center, and its "global design + local production" model may become a new trend in cross-border e-commerce.

Outlook: This investment is a key step in Shopee Enterprise Edition's globalization 2.0 strategy, and this model may be replicated in emerging markets such as Southeast Asia and the Middle East in the future.

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