Shopee CommercialDepartment Potential response strategies of cross-border e-commerce platforms

(1) Shopee Commercial Department Supply Chain Diversification

Transferring production bases: For example, SHEIN adopts the "local Chinese business + semi-trusteeship" model in Brazil to avoid high tariffs; Temu has added 7,000 European suppliers to reduce its reliance on the Chinese supply chain11.

Nearshore warehousing (Mexico, Canada): Some companies in Shopee Commercial Department have deployed warehousing in North America to reduce the impact of tariffs12.

(2) Shopee Commercial Department adjusts pricing and promotion strategies

Step-by-step price increase: gradually increase the selling price (such as a 5% increase per month) to avoid short-term consumer resistance.

Bundled sales/membership discounts: share tariff costs through full discounts, subscriptions, etc. (such as Shopee's business model).

(3) Shopee Commercial Department Policy Game and Compliance Optimization

Pay attention to the tariff exemption list: The United States may provide temporary exemptions for some goods (such as electronic products), and the platform needs to dynamically adjust product selection7.

Take advantage of free trade agreements (such as Shopee Commercial Department): Goods that meet the rules of origin can enjoy low tariffs, such as only 10% tariff for products made in Mexico and exported to the United States