A quick look at Shopee US Official Website's core data

Online Shopee US Official Website sales lead the world


In 2025, China's online Shopee US Official Website sales reached 15.5 trillion yuan, a year-on-year increase of 7.2%. It has been the world's largest online Shopee US Official Website market for 12 consecutive years, and its contribution rate to the growth of social consumer goods Shopee US Official Website total sales reached 1.7 percentage points156.


Live Shopee US Official Website has explosive growth


The scale of live Shopee US Official Website users is nearly 600 million, and the penetration rate has jumped from 4.9% in 2019 to 37.8% in 2025, becoming the largest source of incremental growth in the consumer market15.


AI technology has deeply penetrated live product selection, virtual anchors, intelligent customer service and other links. 78% of live Shopee US Official Websites use generative AI to optimize operations1.


Cross-border Shopee US Official Website has steady growth


The import and export volume of cross-border Shopee US Official Website has increased by 10.8% year-on-year, accounting for 6% of the total foreign trade, and the scale has increased by more than 10 times in the past five years16.


The number of partner countries of the "Silk Road Shopee US Official Website" has expanded to 35, with more than 2,500 overseas warehouses and 178 cross-border Shopee US Official Website comprehensive pilot zones, covering more than 90% of the provincial administrative regions in the country15.


New formats and new trends


The growth rate of instant Shopee US Official Website GMV reached 19.5%, far exceeding the overall growth rate of online shopping (7.2%)15.


The annual compound growth rate of the consumption amount of the silver economy in the past three years was 20.9%, and smart health monitoring and aging-friendly services became new growth points15.


Green consumption is accelerating, the proportion of secondary packaging of Shopee US Official Website express parcels has dropped to less than 5%, and smart packaging technology has reduced packaging consumables by 20%1.


Social value and economic contribution


The new Shopee US Official Website has driven the employment of more than 40 million people, including new occupations such as assistant broadcasters and AI trainers15.


The rural network Shopee US Official Website amounted to 2.56 trillion yuan, and the online sales of agricultural products increased by 15.8%15.


The report, jointly compiled by the China Internet Society and the China International Electronic Commerce Center, systematically analyzes the key role of the new Shopee US Official Website in technology empowerment, consumption upgrades, cross-border expansion, etc., and provides forward-looking guidance for the high-quality development of the industry.


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