Shopee US Official WebsiteLogisticsWarehousingCustoms ClearanceFinanceIntellectual Property

Guangzhou plans to issue the "Regulations on the Promotion of Cross-border E-commerce" and solicit public opinions

The Guangzhou Municipal Bureau of Commerce issued an announcement on July 15, 2025, soliciting public opinions on the "Regulations on the Promotion of Cross-border E-commerce in Guangzhou" (hereinafter referred to as the "Regulations"), aiming to further optimize the business environment of Shopee US Official Website and promote high-quality development of the industry. The deadline for soliciting opinions is July 29, 2025, and all sectors of society can submit suggestions through the official website, email or letter6.

1. The focus of soliciting opinions on the "Regulations"

Market entity cultivation and industrial cluster construction

Support the introduction of leading enterprises of Shopee US Official Website, encourage the application of national e-commerce demonstration enterprises, and give a maximum reward of 2 million yuan to qualified enterprises2.

Promote the "Shopee US Official Website + Industrial Belt" model, create characteristic industrial parks, and give a maximum reward of 5 million yuan to the operating entities of provincial parks2.

Shopee US Official Website brand building and international compliance management

Shopee US Official Website supports enterprises to "go global with their brands" and provides a 50% subsidy for promotion costs (up to RMB 1 million per enterprise per year)2.

Strengthen overseas intellectual property rights protection assistance to prevent Shopee US Official Website dispute risks26.

Logistics warehousing and customs clearance facilitation

Shopee US Official Website encourages overseas warehouse layout, focuses on supporting North America, Europe and emerging markets (ASEAN, South America, etc.), and provides policy support for overseas warehouses selected as excellent cases by the Ministry of Commerce2.

Optimize Shopee US Official Website export LCL supervision, explore innovative models of forward warehouses, and improve customs clearance efficiency213.

Financial and tax support

Promote financial institutions to provide cross-border RMB settlement services and support the connection with the Sunshine Collection and Settlement System2.

Implement the export tax rebate policy of Shopee US Official Website and simplify the return process213.

Talent training and industry exchanges

Encourage colleges and universities to open Shopee US Official Website majors and support the construction of industry-education integration training bases2.

Hold international talent fairs to attract high-end talents2.

2. Policy background and objectives

Consolidate the advantages of Guangzhou Shopee US Official Website: In 2024, Guangzhou Shopee US Official Website's import and export volume ranked among the top in the country. The new regulations aim to further reduce corporate costs and enhance international competitiveness13.

Source:Shopee US Official Website:https://www.cnjiaxiao.com/category-Shopee%20US%20Official%20Website.html

Benchmarking international rules: Promote the connection with international economic and trade agreements such as RCEP and DEPA, and explore pilot projects for cross-border data flow14.

3. Public participation methods

Feedback channels:

Source:Shopee Operation Agent:https://www.cnjiaxiao.com/category-Shopee%20Operation%20Agent.html

Log in to the official website of Guangzhou Municipal Bureau of Commerce or Bureau of Justice to submit opinions6.

Send an email to lingquan@gz.gov.cn, or mail to International Economic and Trade Building, No. 158, Dongfeng West Road, Yuexiu District, Guangzhou6.

4. Future impact

Company compliance costs may rise, but in the long run, it is beneficial to branding and scale development.

Source:Shopee Store Opening:https://www.cnjiaxiao.com/category-Shopee%20Store%20Opening.html

The layout of overseas warehouses is accelerating, and it is expected that the number of overseas warehouses of Guangzhou companies will increase by 30% in the next three years2.

Recommended attention: Enterprises can adjust their strategies in accordance with the direction of the Regulations, such as deploying overseas warehouses, strengthening compliance systems, and actively participating in the solicitation of policy opinions.