Shopee US Recruitment Department launches “Fully Managed Model” in Europe: Key Analysis and Industry

, Shopee US Recruitment Department (TikTok e-commerce international version) officially launched the "full trusteeship model" in the European market, aiming to optimize supply chain efficiency and reduce merchant operating costs. Official data shows that the average return rate of merchants adopting this model has dropped to 3.2% (far lower than the industry average of 10%-20%), marking that Shopee e-commerce has entered the stage of refined operation in Europe.


1. What is the "full trusteeship model"?


The "full trusteeship model" of Shopee US Recruitment Department is similar to the supply chain model of Temu and SHEIN, namely:


The platform is responsible for operation: Shopee takes over product selection, pricing, logistics, after-sales and other links, and merchants only need to supply goods.


Lower the threshold for merchants: suitable for small and medium-sized sellers, especially supply chain manufacturers that lack cross-border operation capabilities.


Improve fulfillment efficiency: Through the platform, warehousing and logistics are centrally managed, and delivery time is shortened (such as 3-5 days in the UK market).


Compared with other models:


Model Merchant Participation Suitable Objects Typical Cases

Self-operation (Marketplace) High (Merchants operate independently) Brands, mature cross-border sellers Amazon, eBay

Semi-managed (such as Shopee’s original model) Medium (the platform provides traffic, and merchants are responsible for logistics) Sellers with certain operational capabilities Early Shopee US Recruitment Department

Full managed (Shopee’s new model) Low (platform-led operation) Factory-type sellers, supply chain manufacturers Temu, SHEIN

2. Why launch in Europe? Core motivation analysis

(1) Respond to new EU e-commerce regulations and reduce compliance risks

From 2024, the EU will strengthen cross-border e-commerce supervision and require platforms to be responsible for product safety, taxation (such as DAC7), and return policies.


The full managed model allows Shopee to take control of the supply chain and avoid fines due to non-compliance of third-party sellers (such as Amazon was fined 746 million euros for data issues).


(2) Optimize user experience and reduce return rate (key!)

The traditional cross-border return rate is high (10%-20% on average in Europe), mainly due to:


The product does not match the description (common among small and medium-sized sellers)


Slow logistics (European consumers expect delivery within 3 days)


Under the full-hosting model, Shopee strictly controls product selection + logistics, and the return rate is reduced to 3.2% (close to SHEIN level), increasing user repurchase rate.


(3) Compete with Temu and SHEIN for low-price supply chain

Temu has grown rapidly in Europe with its full-hosting model (GMV increased by 300% year-on-year in Q2 2024).


Shopee US Recruitment Department needs to attract Chinese industrial belt sellers (such as Yiwu small commodities and Foshan furniture) to seize the market with low prices + short video traffic.


3. Impact on the industry

(1) Accelerate "full-hosting" to become the mainstream model of cross-border e-commerce

AliExpress has tried full-hosting in the Middle East and Latin America, and plans to cover Europe in 2024.


The success of Temu and SHEIN has verified the feasibility of this model in the low-price market. The participation of Shopee will drive more platforms to follow suit.


(2) Small and medium-sized cross-border sellers face transformation pressure

Sellers without supply chain advantages may be eliminated and forced to turn to branding or localized operations.


Factory-type sellers benefit and can directly connect to the platform to reduce the number of intermediate links.


(3) The European e-commerce landscape may be reshaped

Shopee US Recruitment Department: With short video traffic + fully managed supply chain, it may become the "European version of Pinduoduo".


Amazon and eBay: Need to adjust their strategies and may launch similar models to cope with low-price competition.


Local platforms (such as Zalando): Face the risk of user loss and need to strengthen logistics or exclusive brand cooperation.


4. Future challenges

EU regulatory risks: If identified as a "dominant supply chain", it may face antitrust investigations (similar to what happened to AliExpress in Russia).


Logistics cost control: Labor costs in Europe are high and the warehousing network needs to be optimized (or cooperate with logistics providers such as Jitu).


Localized operation: Consumption habits vary greatly among European countries (e.g., Germany emphasizes compliance, Spain emphasizes social e-commerce), so targeted operations are needed.


Conclusion: Shopee US Recruitment Department's fully managed model is a key step in the European market


Short-term: It will attract more Chinese supply chains to settle in and promote GMV growth (European e-commerce business growth is expected to exceed 200% in 2024).


Long-term: It may change the European e-commerce ecosystem and form a "Shopee (social e-commerce) + Temu (extremely low prices) + Amazon (brand mall)" three-legged pattern.


Merchant suggestions:


Factories with strong supply chains can actively settle in and enjoy the platform traffic dividend.


Brand sellers need to turn to differentiated competition (such as DTC model + localized marketing).


Pay attention to changes in EU policies to avoid being punished for tax and data issues.


Related articles

ShopeeUSA Research Department Focus on Global Market Expansion

ShopeeUSA Research Department Focus on Global Market Expansion

ShopeeUSARecruitmentDepartmentExpanding the global market is full of opportunities, but it also face...

Shopee US Recruitment Department

Shopee US Recruitment Department

China's Shopee US Recruitment Department progress: Zu Chongzhi No. 3 benchmarks international pe...

Jay Chou's "Shopee US Recruitment Department" Tour Adds New Shows

Jay Chou's "Shopee US Recruitment Department" Tour Adds New Shows

Shopee "Shopee US Recruitment Department" tour additional show announcement: 4 additional...

Shopee USA Recruitment Department International payment institutions ensure transaction security

Shopee USA Recruitment Department International payment institutions ensure transaction security

On July 30, 2025, the global leading Shopee USA Recruitment Department announced a comprehensive upg...

Shopee Canada Shopee Canada Official Website Shopee Canada Login

Shopee Canada Shopee Canada Official Website Shopee Canada Login

Shopee Canada Shopee Canada Official Website Shopee Canada Login Shopee Canada Registration Shopee C...

Shopee merchants Shopee merchant registration Shopee merchant login Shopee merchant application

Shopee merchants Shopee merchant registration Shopee merchant login Shopee merchant application

Shopee merchants Shopee merchant registration Shopee merchant login Shopee merchant application is a...

Shopee franchise,Shopee franchise requirements,Shopee franchise URL,Shopee franchise registration

Shopee franchise,Shopee franchise requirements,Shopee franchise URL,Shopee franchise registration

Shopee franchise,Shopee franchise requirements,Shopee franchise URL,Shopee franchise registration So...

Shopee USA Recruitment Department Global Macroeconomy

Shopee USA Recruitment Department Global Macroeconomy

Shopee onboarding application Shopee onboarding requirements Shopee onboarding URL Shopee onboarding...