ShopeeUSARecruitmentDepartment.Currently, Shopee plans to officially enter the US market.

1. Will Shopee enter the US market?

Possibility analysis

✅ Support factors:

Shopee's parent company Sea Group is listed on the US stock market (NYSE: SE) and has capital strength.

In 2023, Shopee briefly tested the waters in Latin America (Brazil, Mexico), proving its willingness to expand.

The US e-commerce market is huge. If Shopee adopts a low-price + social e-commerce (similar to Temu) strategy, it may have an opportunity.

❌ Obstacles:

Fierce competition: Amazon, Walmart, Temu, Shein, and TikTok Shop have occupied the main market.

High logistics costs: The US domestic logistics system is mature, and it is difficult for Shopee to win by low-cost logistics like in Southeast Asia.

Policy risks: The United States has strict supervision on cross-border e-commerce (such as tariffs and data compliance).

Conclusion: In the short term (before 2025), Shopee is unlikely to enter the United States, but it may test the waters through acquisitions or cooperation in the future.

2. How to enter the US market indirectly through Shopee?

Although Shopee does not directly cover the United States, sellers can use the Shopee ecosystem to reach American consumers in the following ways:

(1) Shopee cross-border model: American buyers can purchase through third-party purchasing agents

Current situation: Some American consumers will purchase products from Shopee Southeast Asia/Brazil through purchasing agents (such as Buyandship, MyUS).

Applicable products:

Southeast Asian specialty products (such as Indonesian batik clothing, Thai herbs).

Low-priced electronic products (such as mobile phone accessories).

Challenges:

Long logistics time (usually 15-30 days).

Tariff risk (the United States imposes taxes on packages above $800).

(2) Shopee Brazil: Radiating the North American market

Current situation: Shopee Brazil is growing rapidly, and some American consumers will make cross-border purchases (especially in states close to Mexico).

Opportunities:

The Brazilian site supports international credit card payments (Visa/Mastercard).

It can test American consumers' interest in Latin American style products (such as football peripherals and tropical clothing).

(3) Shopee cooperative logistics: direct delivery of small packages to the United States

Current solutions:

Some Shopee cooperative logistics providers (such as J&T Express) provide direct mail services from Southeast Asia to the United States.

Suitable for small items (such as accessories, mobile phone cases), but the shipping cost is relatively high ($10-$20/order).

3. Alternative solution: Use a platform similar to Shopee to enter the US market

If the target is US e-commerce, it is recommended to choose the following platforms:

Platform Advantages Suitable for sellers

Temu Fully managed model, the platform is responsible for logistics/after-sales Factory-type sellers, pursuing explosive orders

TikTok Shop Social e-commerce has large traffic, and a high proportion of young people Fashion, home, and beauty categories

Amazon Stable traffic, efficient FBA logistics Brand-type sellers, with supply chain advantages

eBay Suitable for second-hand/niche goods Individual sellers, collectibles merchants

4. Future prospects: Will Shopee challenge Temu and Amazon?

Short term (before 2025): Shopee will still focus on the Southeast Asian and Latin American markets, and the United States is not a priority.

Long term (after 2026):

If Shopee succeeds in Brazil, it may try to penetrate Mexico → the United States.

It may quickly enter the market by acquiring local US e-commerce companies (such as Wish).

Conclusion

🔹 If you want to enter the US market: give priority to Temu, TikTok Shop, and Amazon.

🔹 If you want to reach US users through Shopee: you can try the Brazilian site or the purchasing agent model, but the logistics cost is high.

🔹 Pay attention to Shopee's dynamics: If it enters the US in the future, the bonus of entering early will be the greatest.