Shopee's Big Sale Guide for 2025: New 9.9, 11.11, and 12.12 Promotions Revealed

Highlights of the 2025 promotion upgrade:

AI smart discount: Sellers can set "dynamic pricing" and the system will automatically adjust the discount according to the price of competing products.

New rules for live streaming:

Prime time (20:00-22:00) requires bidding fees, but the platform subsidizes 50% of the traffic.

Introducing the "virtual anchor" function, sellers can use AI digital people to live broadcast 24 hours a day.

Cross-store discount: 15 coupons for 100 coupons are fully subsidized by the platform, but only for Fulfilled by Shopee (FBS) products.

Tips for explosive sales:

Warm-up period (1 month in advance):

Publish short videos + evaluation content to accumulate product collections (weight increased by 30%).

On the day of the promotion:

A limited number of "flash coupons" are issued every hour to stimulate a sense of urgency.

After-sales stage:

Provide "gift return" benefits to promote repeat purchases.