Disney adjusts strategy, Netflix fights back: mainstream media war,
Netflix launches "AI screenwriter assistant", Hollywood screenwriters threaten to strike again
In early June, Netflix announced the test of "AI script optimization tool", claiming it can help screenwriters improve efficiency. This move angered the Writers Guild of America (WGA), and the union president Meredith Steim warned: "If streaming media tries to replace human creators with AI, we will not hesitate to launch a strike."
Disney+ announced a merger with Apple TV+ to create a "super streaming media"
After consecutive losses, Disney shocked the world on June 28 by announcing that its Disney+ will merge with Apple TV+ to form a new platform "Disney Apple Stream" (tentative name), which is expected to be launched in 2026. This cooperation means that Disney's Marvel and Star Wars IPs will be integrated with Apple's high-end original content (such as "Foundation" and "Morning News"), directly challenging Netflix's dominance.
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