Shopee Operation Agent is the most popular e-commerce platform, surpassing Mercado Livre

Shopee Operation Agent core market performance

Market share reversal:

The latest survey shows that Shopee's market share in Shopee Operation Agent (favelas) has reached 43%, surpassing Mercado Livre (38%)

User penetration rate increased by 27% year-on-year, and monthly active users exceeded 9 million

Shopee Operation Agent hot-selling category ranking:

Clothing (accounting for 35% of GMV): fast fashion items (<R$50) are the best-selling

Perfume (28%): 30ml small package best-selling models (average price R$25-40)

Beauty products (22%): Over-the-counter cosmetics and affordable skin care products dominate

Shopee Operation AgentShopee Operation Agent key winning factors

Shopee Operation Agent localization operation strategy:

Launch "Shopee Moça" community promotion plan to cultivate slum KOC

Develop a "light version of the APP" (only 15MB) to adapt to low-end mobile phones

Cash payment points cover 98% of slum communities

Shopee Operation Agent Agent logistics innovation:

Establish a "community distribution center" network (currently 1,200)

Introduce a "7-day delivery" commitment (3 days faster than competitors)

Use a motorcycle delivery team to solve the "last mile" problem

Shopee Operation Agent price advantage:

Platform subsidies make the price of similar products 12-18% lower than Mercado Livre

Introduce "R$1 Zone" to attract hot products

Installation support up to 12 installments (0% interest)

Consumer behavior insights

Shopee Operation Agent mobile-dominated:

92% of orders come from smartphones

Peak hours: 20:00-23:00 (free WIFI period)

Social e-commerce integration:

45% of users share products through WhatsApp

Live streaming sales conversion rate reaches 8% (platform average 3%)

Challenges and prospects

Shopee Operation Agent existing problems:

Return rate is as high as 25% (mainly due to size issues)

Payment fraud rate is 3 times higher than that in wealthy areas

Shopee Operation Agent growth plan:

Add 300 community delivery points in 2023

Pilot "try first, pay later" service

Introduce more local beauty brands (plan to increase the proportion to 30%)

This market breakthrough shows that Shopee Operation Agent's grassroots consumer market is experiencing a wave of e-commerce popularization. Shopee has successfully opened up this blue ocean market with an annual growth rate of 41% through deep localization and extreme cost-effectiveness strategies.