Shopee US Business Recruitment North American promotional events and hot-selling categories

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Key Promotional Periods

Back to School Season (mid-August to early September): Demand for laptops, tablets, and stationery sets surges. Promote "student-exclusive prices" and bundles (e.g., laptop + printer + backpack).

Labor Day (September): Home upgrades (smart lighting, air purifiers) + outdoor gear (barbecue gear, camping equipment).

Platform Event Strategies (Newegg as an example)

FantasTech Sale (July): Focus on high-performance computer accessories and apply for a "Price Protection" tag (automatic refunds on price differences) to boost trust.

Ad Optimization: Collaborate with tech influencers on YouTube/TikTok to drive traffic. Embed localized keywords like "Back-to-School Exclusive" on product pages.