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Technology-driven: AI tools (such as Amazon Amelia) optimize cross-border operations. By 2024, over 30,000 small and medium-sized enterprises will be using Alibaba's AI Assistant.

Compliance risks: Russia's newly signed "E-commerce Platform Law" (effective in 2026) mandates real-name verification for sellers. 10 Amazon account suspensions are accelerating the rise of independent websites. 3

Shopee Merchant Registration Shopee business Shopee business edition Shopee business official websit

Industrial belt upgrades: Zhejiang Yiwu small commodities and Shenzhen electronics are building supply chain advantages through the "cross-border e-commerce + industrial belt" model.