Shopee US Franchise focuses on compliance and brand expansion

2025 Global Shopee US Franchise Conference (Guangzhou) Outlook: Focus on Compliance and Brand Overseas Expansion

Time: August 15-17, 2025

Location: Canton Fair Complex, Guangzhou, China

Theme: "Compliance and Brand Overseas Expansion"

1. Core Agenda and Highlights

Platform Policy Release:

Amazon: Announced the global store opening plan for the second half of 2025, focusing on supporting compliance operations and brand sellers, and expected to launch new incentives for Europe and Japan10.

TikTok Shop: Interpretation of the performance of the full hosting model in the European and American markets, and announced the details of cross-border self-operation investment promotion in Mexico and Japan, with no commission for the first 90 days68.

AliExpress: Deepen the localization strategy in Brazil and Germany, overseas warehouse sellers can enjoy traffic weighting, and aim to increase Latin American GMV by 300% in 20258.

Temu: Disclosed the expansion plan for European overseas warehouses, promoted the "15-day delivery" time guarantee, and responded to the new EU regulations6.

Compliance Forum:

Discuss the impact of the EU DSA Act and US tariff policies on cross-border sellers, and share compliance solutions such as taxation and intellectual property rights46.

Shenzhen Municipal Bureau of Commerce will release the Shopee US Franchise enterprise whitelist and provide compliance certification support4.

Brand overseas case sharing:

SHEIN: Analyze how flexible supply chain supports the construction of global fast fashion brands7.

Pop Mart: Review the IP marketing strategy of TikTok Shop's US station live broadcast exceeding US$5 million in a single day8.

Industry belt transformation: Yiwu small commodities, Shenzhen 3C and other cases show the upgrade path from "Made in China" to "global brand"26.

2. Exhibition scale and participants

Exhibitors: More than 2,000, covering the entire industry chain including supply chain, logistics, payment, SaaS service providers, etc.79.

Audience: It is expected that more than 50,000 professional buyers will be present, an increase of 20% from 20249.

Featured exhibition areas:

Emerging platform area: Focus on emerging market platforms such as Africa and Latin America (such as Jumia and Ozon)7.

Compliance service area: Provide one-stop solutions such as VAT, ERP, intellectual property, etc.4.

3. Industry trends and policy directions

Compliance has become a core competitive barrier: the EU strengthens platform responsibilities, and US tariff fluctuations force companies to optimize supply chains68.

Branding and content Shopee US Franchise integration: TikTok Shop content field GMV increased by 148%, showing that "short video + live broadcast" has become a new engine for brand overseas expansion8.

Logistics localization is accelerated: overseas warehouse layout has expanded from Europe and the United States to Southeast Asia and Latin America, and AliExpress's overseas warehouse sales in Brazil have increased by 400%8.

4. Value of participating in the conference

Sellers: Get the latest bonus policies of the platform and connect with high-quality service providers.

Service providers: Explore demand explosion points such as compliance consulting and overseas warehouses.

Factories/industrial belts: Learn the brand overseas model and directly connect with the platform procurement team.

Registration method: You can make an appointment through the Guangdong Internet Merchants Association or the official website of the exhibition (Contact: Ms. Xie 13690691017) 79.

Outlook: This conference may become a weather vane for the Shopee US Franchise industry in the second half of 2025, promoting the transformation from "low-price distribution" to "brand + compliance" model.