Shopee Official Website Strong rise: 55+ users’ spending power explodes, and age-friendly technology

On July 28, 2025, the latest consumption data showed that China's Shopee Official Website (people over 55 years old) is becoming a new growth engine for the e-commerce market, and its consumption potential is accelerating, driving the upgrading of industries such as smart health and home-based elderly care.

1. Highlights of Shopee Official Website core data

Consumption scale has increased:

The average annual Shopee Official Website consumption of users over 55 years old reached 12,800 yuan, a year-on-year growth rate of 23%, far exceeding other age groups (the overall Shopee Official Website growth rate was 7.2%).

Shopee Official Website data shows that in the first half of 2025, the proportion of orders from silver-haired users exceeded 18%, surpassing the "Z generation" (16-25 years old) for the first time.

Explosion of aging-friendly equipment:

Health monitoring category: Sales of smart bracelets with fall alarm function increased by 210% year-on-year, and online sales of medical devices such as blood glucose meters and blood pressure monitors accounted for 35%.

Life assistance category: Sales of voice-controlled shopping devices (such as Tmall Genie Shopping Edition) doubled, and large-font screen smartphones (such as Redmi Elderly Edition) accounted for 30% of the mid-to-low-end market.

2. Shopee Official Website Consumption Behavior Characteristics

Clear Category Preferences:

Health and Wellness: The growth rate of consumption of organic food and traditional Chinese medicine therapy equipment exceeded 50%.

Tourism Services: The number of orders for customized tours for the elderly (such as "slow-paced special lines") increased by 135%.

Intergenerational consumption: The expenditure on educational products and children's clothing for grandchildren accounted for 25%.

Changes in channel dependence:

The penetration rate of live shopping increased from 12% in 2023 to 34% in 2025, and "expert anchors" were particularly preferred to explain health products.

Community group buying has become the main channel for fresh food procurement, and 60% of silver-haired users place orders through WeChat groups.

3. Shopee Official Website Market Drivers

Demographic changes: China's population over 60 years old has exceeded 320 million, accounting for 22.3% of the total population, of which 60% have smartphones.

Policy support:

The Ministry of Industry and Information Technology's "Guidelines for Aging-friendly Renovation" requires APPs to launch "elderly mode", and Shopee Official Website, Pinduoduo, etc. have simplified the operation process.

Beijing and Shanghai pilot "smart elderly care subsidies", and purchases of smart devices can enjoy a 30% price reduction.

Accelerated technology adaptation:

Huawei, Xiaomi and other manufacturers launched "Silver Hair Laboratory" to develop one-click call for help, AI medication reminders and other functions.

Douyin launched "Elder Mode", the default font is enlarged 1.5 times, and live shopping supports children to pay on behalf of others.

4. Shopee Official Website Challenges and Opportunities

Existing pain points:

There are still 45% of the elderly who give up Shopee Official Website due to complicated payment and cumbersome return procedures.

Some "elderly-only" products have quality traps (such as false health care effects).

Future growth points:

Home-based elderly care solutions: The annual growth rate of the smart mattress and remote consultation equipment market exceeds 40%.

Emotional consumption: Online elderly interest communities (such as calligraphy and square dance teaching) drive the sales of related products.

Industry prediction: By 2027, the scale of the silver economy is expected to exceed 10 trillion yuan, and aging-friendly transformation will shift from "product adaptation" to "all-scenario service innovation", becoming a battleground for e-commerce platforms. Companies need to break away from the stereotype of "low price and low quality" and develop high-quality services for high-net-worth elderly groups.