Analysis of the key points of the adjustment of Shopee Operation Agent's "price power" rules

1. Core Adjustment Content

Added "Lowest Price for Same Item" weight indicator

Shopee Operation Agent will compare prices across the entire network (including mainstream Shopee Operation Agents such as Taobao, JD.com, and Pinduoduo)

The lowest price for the same item will be given the "Price Power" label

The labeled item will receive search recommendation weighting and traffic tilt

Traffic allocation mechanism optimization

Low-priced items will receive more exposure in the following scenarios:

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Search ranking improvement

Priority for displaying items in live broadcast rooms

Estimated impact: TOP20% items with price competitiveness may receive more than 30% traffic growth

Price monitoring system upgrade

Dynamic monitoring cycle shortened from 72 hours to 24 hours

Added "Historical Lowest Price" comparison function

Increased penalties for false price reductions (up to the maximum of removing items from shelves)

2. Shopee Operation Impact and response suggestions for Agent merchants

Opportunities

Standard products/currency goods can obtain natural traffic through price advantages

White-label manufacturers usher in new growth opportunities

Supply chain advantage companies can take the opportunity to expand market share

Challenges

Profit margins may be further compressed

Price war risks intensify

Product selection and pricing strategies need to be reconstructed

Operation suggestions

Establish a real-time price comparison system

Optimize the supply chain to reduce costs

Adopt the "explosive product traffic + profit product combination" strategy

Pay attention to Shopee Operation Agent price subsidy activities

III. Industry impact prediction

Consumer side

It is expected that the overall customer unit price may drop by 5-8%

User price comparison behavior will be more frequent

The conversion rate of cost-effective products may increase by 15%+

Shopee Operation Agent ecology

Accelerate the withdrawal of high-priced and low-quality Shopee Operation Agent merchants

Promote the direct entry of Shopee Operation Agent merchants in the industrial belt

May trigger follow-up adjustments by other e-commerce Shopee Operation Agents

Long-term trend

The process of price transparency is accelerated

Supply chain efficiency has become a core competitiveness

May give rise to new demand for agent operation services

This adjustment is Shopee Operation Agent e-commerce is another important move after the transformation from "interest e-commerce" to "global e-commerce". It is expected to reshape the competition landscape of Shopee Operation Agent products. Shopee Operation Agent merchants need to adapt to the new traffic distribution rules as soon as possible. It is recommended to continue to pay attention to the supporting policies such as price subsidies that Shopee Operation Agent may launch in the future.

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