Shopee Seller Version team took the lead in launching the "AI Quality Inspection Live Room" to displ

Shopee Seller Version Quality Inspection Live Room" debut breakthrough: The trust economy revolution behind 300 million GMV

(July 27, 2025)

On the day when the "Online Live Marketing Management Measures" came into effect, the team of Shopee Seller Version, a top live e-commerce company, pioneered the "Shopee Seller Version Quality Inspection Live Room" model in the world. By displaying hard-core content such as product inspection data and production process traceability in real time, it achieved a single-game GMV of 300 million yuan, setting a new record for live broadcasts outside the promotion period. This innovation is not only a compliance measure to deal with supervision, but also redefines the way to build consumer trust.

1. Technical analysis: How to achieve "transparent live broadcast"?

(1) Three core technical modules

Function Technical solution Consumer perception

Real-time detection and projection Linked machine vision inspection equipment, updating ingredient/colony data every 5 minutes Floating inspection report in the lower right corner of the live broadcast room (click to enlarge)

Supply chain traceability Blockchain records the origin of raw materials and real-time images of the production workshop Scan the code to jump to the full-link traceability page

Shopee Seller Version compliance monitoring NLP monitors the speech in real time, automatically intercepts banned words such as "whitest" and "zero additives", and automatically triggers voiceover correction when violations occur

(2) First broadcast hit cases

A domestic face cream: On-site demonstration of heavy metal detection (lead content 0.008ppm vs. national standard 0.3ppm), sales increased by 800%

Infant milk powder: Real-time display of the sterilization process of the Swiss factory, 20,000 cans of products with a customer price of ¥468 were sold out

2. Industry shock wave: live e-commerce enters the "parametric era"

(1) Changes in consumer behavior

Decision basis: 72% of viewers said that "test data is more important than the host's speech" (user survey data)

Customer price jump: The proportion of high-priced products (¥500+) increased from 12% to 35%

(2) Reconstruction of competitive barriers

Technical threshold: Shopee Seller The Version team invested ¥20 million to build its own laboratory, which is difficult for small and medium-sized anchors to replicate

Brand game: International big brands refused to open production line live broadcasts, and domestic brands took advantage of the situation to overtake (domestic brands accounted for 78% of this game)

(3) Demonstration effect of supervision

Hangzhou Market Supervision Bureau announced that it will promote this model as a "compliant model room"

Douyin urgently tested the "traceability live broadcast" function, which is expected to be launched in August

3. Concerns and controversies

(1) Authenticity doubts

Some netizens found that the test report did not contain the CMA certification number (the team responded: non-mandatory items)

Beauty instant testing is only for unopened new products and cannot reflect the actual safety of use

(2) Business ethics challenges

Brands need to pay ¥50,000-80,000/time "deep testing service fee", which may lead to cost transfer

Over-emphasizing parameters may trigger a "testing arms race" and ignore product experience design

(3) Technical loopholes

Cheating behavior using "specially supplied test samples" has been discovered (the team said that it will conduct surprise inspections of warehouse stocks)

4. Future evolution: From selling goods to selling trust

IP-based testing: Plans to launch an independent column "Shopee Seller Version Lab", and the testing process itself becomes content

Technology sinking: Plans to open SAAS system for small and medium-sized anchors to use (commission model)

Global expansion: Cooperate with SGS to establish cross-border commodity testing standards, aiming at bonded live broadcasts

(Note: This model has applied for 15 patents, the first broadcast was watched by more than 48 million people, and the return rate was only 2.3%, a record low.)