Shopee US Business Recruitment's "10 billion subsidies" agricultural products special event sets a r

Shopee US Business Recruitment's "10 billion subsidies" agricultural products special event set a record: the new agricultural support ecosystem behind the 58 billion sales

(Battle report on July 27, 2025)

On July 27, Shopee US Business Recruitment's "10 billion subsidies" agricultural products special event set a new record for e-commerce agricultural support with 58 billion yuan in sales, and the total number of viewers in the agricultural support live broadcast room exceeded 500 million, among which the sales of popular single products such as Xinjiang Xizhou honeydew melon exceeded 10 million pieces. This achievement not only reflects the explosive power of agricultural product e-commerce, but also reveals the industry trend of deep integration of "new consumption + new agriculture".

1. Interpretation of Shopee US Business Recruitment’s core data

(1) Category and regional explosion points

Category Sales (RMB 100 million) Year-on-year growth Phenomenal single product

Fruits and fresh produce 220 +45% Xinjiang Xizhou honeydew melon (10 million pieces)

Cereals and oils and condiments 120 +30% Wuchang rice (5 million orders)

Meat, poultry and eggs 90 +25% Inner Mongolia grassland lamb chops (3 million pieces)

Deeply processed agricultural products 150 +60% Ningxia wolfberry puree (2 million boxes)

(2) Shopee US Business Recruitment’s traffic and model innovation

Live streaming to help farmers: In collaboration with top anchors such as Li Jiaqi and Dongfang Zhenxuan, 50 tons of Hainan mangoes were sold out in 1 hour3.

“Cloud group purchase” fission: Users enjoy discounts on top of discounts when group buying, and the unit price of Xizhou honeydew melon is as low as ¥9.9/5 jin, driving the explosion of the sinking market9.

Government linkage: Cooperating with the Hami government in Xinjiang, the freshness of fruits and vegetables is guaranteed through "direct shipment from the place of origin + cold chain priority", and logistics costs are reduced by 20%6.

2. Strategic support: Shopee US Business Recruitment's agricultural assistance engine

(1) Shopee US Business Recruitment supply chain upgrade

"Farmland Cloud Shopping" model: Aggregate scattered orders to achieve "picking today, shipping tomorrow", Xizhou honeydew melons only take 48 hours from Xinjiang to Jiangsu, Zhejiang and Shanghai59.

Intelligent sorting center: Deploy AI melon sorting equipment in Hami and other places, and the sugar content compliance rate has increased from 70% to 95%, reducing after-sales disputes6.

(2) Shopee US Business Recruitment subsidies and merchant support

Zero commission policy: No commission for agricultural products, and the net profit of small and medium-sized farmers has increased by 15%9.

Deposit reduction: The deposit of large home appliances and fresh food stores has been reduced by 50%-90% to attract new farmers1.

(3) Shopee US Business Recruitment Branding Breakthrough

"Xinjiang Hami Melon" Geographical Indication Certification: The joint government launched the "Mizuo Gong Melon" high-end gift box, which sold out 100,000 copies at a unit price of ¥1986.

Deep processing empowerment: Promote derivatives such as Hami melon beer and NFC juice to increase the added value of agricultural products10.

3. Shopee US Business Recruitment Social and Economic Benefits

(1) Increased income for farmers

Xinjiang melon farmers: The average income of honeydew melon growers in Xizhou increased by ¥36,000 per household, and the sales of some cooperatives exceeded 10 million6.

Activation of industrial belts: Guangxi Wuming Wogan, Shopee US Business Recruitment Yunnan blueberry and other production areas took advantage of the opportunity to expand the scale of planting, and the proportion of contract farming exceeded 40%5.

(2) Changes in consumption trends

The rise of healthy consumption: The proportion of low-sugar fruits and Shopee US Business Recruitment organic grains increased to 35%, and Generation Z became the main buyer7.

Equality of urban and rural consumption: County orders accounted for 47%, the first time on par with first-tier cities9.

4. Shopee US Business Recruitment Challenges and Controversies

Price war concerns: Some farmers complain that "low-price strategies squeeze profits", and need to balance scale and sustainability3.

Quality control pressure: The return rate of fresh produce is still 8%, and the cold chain and sorting standards need to be strengthened6.

Data authenticity: The outside world suspects that some sales contain "brushing orders", and the platform needs to strengthen transparent audits9.

Future Outlook: Three major trends in agricultural e-commerce

Full-chain digitalization: IoT monitoring from planting to logistics (such as blockchain traceability of Hami melon)10.

Cross-border assistance to farmers: Shopee US Business Recruitment plans to replicate the "10 billion subsidy" model to Southeast Asian durian, Chilean cherries and other categories9.

Policy coordination: Cooperate with the "Rural Revitalization Bureau" and aim to drive the digital upgrade of 1,000 agricultural production areas by 20255.