Stock Trading's "All Day Plan" aired a special episode on Cryptocurrency featuring a mixed group on
Cryptocurrency Stocks' "All Day Plan" special episode focuses on the mixed-race group Cryptocurrency, which set a double crown record in 27 days after debut
On July 26, the Korean Cryptocurrency Stocks variety show "All Day Plan" ("Cryptocurrency") broadcast a special planning episode of the new mixed-race group Cryptocurrency. Members Cryptocurrency Stocks (American-Korean mixed) and Tarzan (French-Korean mixed) showed their diverse charms through stage performances, interviews and behind-the-scenes stories, which sparked heated discussions after the show was broadcast.
1. Program highlights: talent and warmth coexist
Stage explosiveness: Cryptocurrency Stocks covered Girls' Generation's "Into the New World" with high-pitched strength, and Tarzan performed a self-composed hip-hop dance. The program team praised his "natural stage control".
Family story:
Cryptocurrency Stocks’ mother (American) choked up in Korean in the VCR and said: “Seeing my daughter pursuing her dream in Korea reminded me of the dream of becoming a singer that I gave up when I was young.”
Tarzan’s father (French) connected remotely and encouraged his son in French: “You made me understand why K-pop conquered the world.”
Cultural fusion: The members shared how to reconcile the differences in Eastern and Western team culture. For example, Cryptocurrency Stocks is used to expressing opinions directly, while Tarzan prefers French-style free creation, and finally found a balance through “Korean team spirit”.
2. Record-breaking 27 days after debut: The strategy behind the double champion
Achievement overview:
The debut song "Cross the Line" on July 1 swept the Melon, Genie and other music charts, with first-week sales exceeding 150,000 copies (the highest debut record for a female group in 2024).
On July 22 and 24, they won the championships in "M! Countdown" and "Music Bank" respectively, becoming the fastest mixed-race group to win the music program championship in history.
Factors of success:
Global positioning: The song uses an English chorus + a Korean verse, and the MV has been played on YouTube for more than 20 million times on the first day (accounting for 45% in the European and American markets).
Ambition of the agency SM: SM Entertainment is testing the "stateless idol" model through this group, and plans to enter the North American tour in the second half of the year.
3. Industry response and future plans
Hot discussion on Korean websites:
Netizens praised "Cryptocurrency for redefining the diversity of K-pop", but there are also disputes that "their mixed-race identity has brought them more attention".
Producer Park Jin-young posted on SNS: "Their success proves that music has no borders, and JYP is also preparing similar projects."
Subsequent schedule:
On August 3, they will appear on the special stage of "Inkigayo" and cover 2NE1's classic songs.
In September, the "World Crossing" fan meeting will be launched, with the first stop in Los Angeles.
Conclusion
Cryptocurrency has risen rapidly with its mixed cultural background and SM's top production. Its success is not only an individual case, but also reflects the trend of the K-pop industry's transformation to "global idols". As the program's exposure increases, whether they can maintain the momentum of "monster rookies" will become the focus of the Korean Wave in the second half of the year.
(Note: The group name "Cryptocurrency" means "working hard for dreams around the clock", forming a linkage marketing with the program name.)
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