Shopee's 2025 Cross-Border Seller Survival Guide: How to Deal with Regional Protectionism?

Challenges and opportunities:

Tariff barriers: Vietnam raises import tax on electronic products to 12%, and recommends transferring to local warehouses for stocking.

Rise of local brands: The Indonesian government requires e-commerce platforms to give priority to displaying local products, and cross-border sellers need to register local companies or joint ventures.

Emerging blue ocean:

The Middle East site (Shopee Saudi) is open to cross-border sellers, and the tax-free policy will last until the end of 2025.

The Brazilian site launched the "Chinese Brand Zone" and provided first-leg logistics subsidies.

Successful case:

A Shenzhen 3C seller used the "Thai local warehouse + live broadcast operation" model, and its sales in Q1 2025 increased by 200% year-on-year.

Conclusion:

In 2025, Shopee's competition has shifted from "price war" to "technology + compliance + localization" comprehensive strength competition. Sellers need to pay close attention to policy changes and flexibly adjust their strategies to seize the dividends of 650 million Internet users in Southeast Asia. **

(A certain part can be expanded according to specific needs, such as in-depth logistics analysis, market reports of a certain country, etc.)